Factors In Decision Making

Identifying the Most Important Factors in Device Selection

Why do some surgeons chose one brand of medical device over another? How do other decision makers influence those decisions? Qualitative discussions with medical device purchases can illuminate only part of the story. Sometimes a more meaningful strategic approach is required.

Case #91: Medical Device Decision Making Factors

Question	Identify what matters most in device selection process
Method	Online survey among purchase decision-makers
Measures	Factor analysis performed on list of possible purchasing criteria
Results	Long list of criteria reduced to a few key ones

Client Cases Where We Made A Difference

Talking to the right potential customers can make all the difference to the future of your business. Qessential is expert at selecting the right respondents to make market research projects succeed.

Meaningful Education Improvements

How can physicians communicate with patients for better outcomes?

New Concept Adoption

What is the potential for a new concept technology among non-surgeon physicians?

Technology Concept Test

When should you contact Qessential about your potential project?

When you’re trying to find a crucial healthcare marketing insight, and you can’t afford to get it wrong.

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