Physicians want patients to be more healthy and comply with prescribed treatments. Determining the most effective messages and ways of communicating can have a profound affect on patient behaviors.
Qessential
Physicians want patients to be more healthy and comply with prescribed treatments. Determining the most effective messages and ways of communicating can have a profound affect on patient behaviors.
| Question | A company offering a treatment for patients with a particular disease needed to better understand how communications between physicians and patients influence adoption and rejection of treatment options |
| Method | Online surveys with 300 specialists and 300 patient respondents recruited using Adaptive Recruitment |
| Measures | Thoughtfully crafted questionnaires designed to measure attitudes and behaviors engaged in by physicians and patients. Advanced analytics included factor analysis and predictive modeling using regression techniques to identify the drivers of satisfaction with physician-patient interactions and with successful outcomes. |
| Results | 5-7 key areas for educational outreach were identified. Results of the study were presented at an Annual European Congress in Berlin, Germany. |
Talking to the right potential customers can make all the difference to the future of your business. Qessential is expert at selecting the right respondents to make market research projects succeed.
When you’re trying to find a crucial healthcare marketing insight, and you can’t afford to get it wrong.
Fill out the form below, and we will get back to you ASAP.