Qessential
New devices come on the market all the time. Getting physicians to try it is difficult, but long-term adoption can be multiple time more complicated. This study looked to determine if non-surgeons who typically would not perform any interventional back procedures would consider adopting a minimally invasive technique.
| Question | Better understand the potential interest among non-surgeon physicians in a new device for treating low back pain using a percutaneous implantation procedure. |
| Method | A series of 12 in-person interviews with interventional radiologists and anesthesiologists treating chronic pain conducted in 2 major US cities. Interviews lasted 3 to 4 hours, and included in-depth discussion, a short survey, examination of a model of the medical device, and practice implanting the actual device in a cadaver. |
| Measures | Interview and lab experience captured on high-def video for qualitative analysis by top Qessential analysts |
| Results | Management-ready, video highlight reel highlighted a key new market adoption strategy that was presented to the board of directors and external investors, helping to secure another round of venture capital funding |
Talking to the right potential customers can make all the difference to the future of your business. Qessential is expert at selecting the right respondents to make market research projects succeed.
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